While TikTok is relatively new to the social media arena, its influence is already being seen. Businesses are beginning to recognise the social media platform’s transformative power among the youth demographic.
TikTok may be a useful marketing tool for driving growth and brand awareness if your target audience coincides with the demographics of TikTok users. Unintentional viral videos have been a boon for certain corporations.
Yet even if your videos don’t become viral, you can still establish yourself as an influential figure on TikTok. Get the inside scoop on how to use TikTok’s marketing tools to drive your company’s expansion.
Simply put, what is TikTok?
TikTok is a social networking app that was developed specifically for sharing short videos. Videos on the site are typically between 15 and 60 seconds long, making them manageable for viewers.
Video is just one of many features available on this platform. Filters, effects, music, and augmented reality components can all be added to user-recorded videos throughout the editing process.
Exactly what is TikTok Marketing?
Using TikTok to market your company or product is as easy as using the app itself to do so. Organic expansion can be achieved through the use of several strategies, including influencer marketing campaigns, sponsored advertisements, and short-form video.
TikTok offers numerous advantages for companies, such as:
- Recognition of the brand has grown
- Sales Improvement
- More responses from potential buyers
- More focus on customers
- Community involvement within brands
- Better focusing on desired products and services
The majority of promotional efforts on TikTok fall into the following buckets:
Marketing with an Impact Chunk
TikTok, like other social media sites, relies heavily on influencer marketing. Zach King and Addison Rae are just two examples of the viral stars who found success on the platform and who now have the ability to substantially affect a company’s brand awareness.
TikTok influencer marketing can be successful even without a viral star. Niche influencers, who usually have a committed and loyal fanbase, can help you expose your business to the right people.
Short videos are essential to the success of the TikTok ecosystem. You can begin making videos for organic expansion as soon as you sign up for a TikTok Business account. TikTok is a platform where users can share and view videos of almost anything, making it ideal for brand challenges, behind-the-scenes looks, and product demonstrations. Keep up with leading names in your field for ideas.
Paid Promotions on TikTok
TikTok, like Facebook and Instagram, uses a bidding system for its commercial advertising. You can begin using the TikTok Ads Manager to create advertisements after you have a Business account.
Advertising on TikTok is straightforward if you have experience with advertising on other social media platforms.
Register for a TikTok Enterprise Account
Late in 2020, after the platform’s initial popularity, TikTok launched its hub for business customers. There is additional profile data, audience insights, and real-time stats available with a business account compared to a basic account.
Follow the below steps to open business account:
- If you want to change your profile’s settings or make some changes to your privacy, click the “Profile” tab.
- To access your account settings, navigate to Manage Account > Account Management. After that, select the Business Accounts tab and click the Switch button.
- Then, decide if your product would do better in the Fitness or Arts & Crafts sections.
- The next step is to complete your profile by including your email address and website address.
Advertising using TikTok
Given that TikTok is driven by trends, it’s important to always be aware of the most popular ones. These are some broad strategies to get you started, but remember that your marketing approach must be flexible enough to change with the times.
Try Out the System
Unlike other social media platforms, TikTok requires a different marketing strategy. If you want to understand the platform as a user, watching videos made by actual users is the greatest method to do it. Take into account elements of viral videos, such as filters and soundtracks, that you can implement into your own creations.
Also, keep an eye out for branded hashtag challenges, which often involve a call to action similar to that presented in the video (such as a dance). It’s an example of user-generated material. Once you understand how challenges function, you can modify the concept to fit your own identity and material.
Make Appropriate Hashtag Usage
Hashtags are a crucial tool for users of TikTok, who utilise them to organise their material and find specific movies. In order to ensure that your video is seen, it is crucial to select trending hashtags that are relevant to your business, audience, and content.
Using appropriate hashtags can do wonders for your business and content, from attracting new followers and expanding your reach to spotting related but competing brands.
Recognize Whom You’re Writing For
Marketing on TikTok requires an understanding of the platform’s unique demographics, which consist primarily of younger users. It’s important to research the demographics of TikTok users and determine which audience segments will be interested in your brand’s content before you begin producing any material.
Even though a large portion of TikTok’s user base is comprised of teenagers, you should not steer clear of the app if you are not targeting this demographic in your marketing efforts. Its popularity among people in their twenties and thirties is only increasing.
Learn About the Rivals
Competition on TikTok could mean losing out on promotional chances. If the competition hasn’t yet adopted the platform, you have an opening to gain ground.
Although using TikTok is entertaining, you should do so with an eye towards making a profit. Whether your business’s overarching goal is brand awareness, product sales, audience expansion, or community building, your TikTok marketing plan should support these endeavours.
Goals for any TikTok marketing campaign should be SMART (Specific, Measurable, Achievable, Time-Bound). Begin with a plan of action and make adjustments as necessary.