Instagram was launched as a photo-sharing app solely. Due to the increasing popularity of the service, Instagram added video to the platform.
It was a highly anticipated update, and on the first day of its release, 5 million films were posted to the service. Now, Instagrammers can share up to five distinct kinds of video content.
This article will teach you the ins and outs of Instagram video marketing so that you may run more effective campaigns and get the most out of your marketing efforts.
Just what are the benefits of using video marketing?
To say that the last several years have been the heyday of video is not an exaggeration. The popularity of binge-watching videos rather than reading static text has led to a substantial increase in video consumption.
Some Instagram video marketing stats:
Discoverability for your company is enhanced by Instagram’s 1.07 billion monthly active users, making it the fourth largest social media platform overall. There are 1,07 billion users on the site, and 200 million of them go to the explore page every day. When you consider that 83 percent of Instagram users look for new brands and items there, it’s clear that Instagram is a great location for businesses to gain exposure.
Increasingly, consumers prefer to watch videos rather than read subtitles to learn about a product or service before making a purchase. This number is as high as 82%. In addition, a whopping 64% of consumers report making a purchase after seeing a sponsored social video. That being said, it’s safe to assume that you’re missing out on a large pool of prospective clients if you’re not using Instagram videos to promote your company.
Because of the high stakes involved in making a sale, video demonstrations of items in use are becoming increasingly important. Video demonstrations of products can help with this problem by providing this information. People are more likely to buy anything online after seeing a product video, explainer video, or instructional.
Instagram video advertising are more successful than static images or GIFs because people tend to pay more attention to moving images. More time is spent on the video than on the picture, making viewers more invested in the ad and curious about the brand.
Five Instagram video categories
There are presently five different ways to share videos on Instagram, including the main feed, Instagram Stories, live videos, IGTV, and Reels. What follows is a detailed explanation of each possibility.
In-feed video Upload
Your in-feed videos are the ones that display in your Instagram feed and may be liked, commented on, and shared just like any other post. In-feed videos can be up to 60 seconds long, with a bare minimum of 3 seconds. Uploaded files cannot exceed 4 gigabytes in size.
A video may be edited by applying filters, trimming it, muzzing it, and selecting a thumbnail before being uploaded to Instagram. You can add descriptions, tag other users and places, and tag locations just as you do with images.
Instagram Stories, one of the most engaging and impactful content kinds given by the social media giant, are used by 500 million people every day. Anything created and shared using these features will automatically delete itself after 24 hours.
Users and companies have been more willing to take risks with their content due to its short shelf life, which has led to the proliferation of genuine posts about the little things.
Several people started giving more consideration to Story layout once Instagram introduced Story Highlights, a solution that lets to keep the Stories pinned on top of a profile. The procedure was substantially eased by the availability of Instagram video production tools, shape generators, and colour palette generators. Instagram has gradually added its own set of Story editing features, including polls, quizzes, questions, filters, gifs, music, and more. All of these things help companies make images that are in keeping with their overall look and feel.
With its debut in 2018, IGTV aimed to bring a television-like experience to the social media network. Videos uploaded to IGTV may be shared both in the main feed and in the IGTV tab. Content on IGTV may be interacted with in several ways, including likes, comments, shares, and saves.
Instagram’s famously little bites of content may be broken up with IGTV videos. Videos published to IGTV must be at least a minute long, with a maximum length of 15 minutes on mobile and 60 minutes on the web.
To compete with TikTok, Instagram launched a new feature called Reels. Since then, users have been able to shoot and edit 15-second films for inclusion in their Stories and feeds. The new kind of material has gained popular on Instagram because to the app’s wide range of editing options and the relative ease with which they can be accessed.
Brands may have more fun interacting with their target audience by using reels. These may be seen on the Stories tab or on the Explore page, and they are simple to distribute. This raises profile and attracts more eyeballs for popular companies.
For some time now, Instagram Live has also been a popular feature for users of the social media platform. One of the finest methods for companies to interact with their audience in real time is through live broadcasts.
The number of viewers at this very second is a useful metric to use when assessing the success of your live video broadcasts. Going live with other artists is another option for expanding your audience and gaining more attention for your content.