Instagram can be used for both personal and professional purposes, such as sharing photos with friends and family or promoting your business.
In any case, if you’re a regular Instagram poster, you might want to consider the following questions. When should you update your Instagram? Do you use a calendar to make sure you post at optimal times? How high-quality are your videos and photos? Do you feel like you have the attention of your listeners?
Instagram’s one billion monthly users represent a gold mine of potential customers for businesses that approach the platform with deliberate content, campaigns, and actions. In order to get the most out of your marketing efforts, it’s crucial to have a firm grasp on the types of content that will most interest your target demographic at the optimal times.
Here, we’ll discuss the optimal time of day to upload content to Instagram, as well as some tried-and-true strategies for making your posts truly stand out and engage your followers.
If you want to improve your IG game, keep reading.
Does Instagram post timing matter?
When and how often you upload to Instagram can have a significant impact on your reach and engagement. Maximizing post engagement and reach is greatly aided by scheduling and publishing content at optimal times.
Growing your audience, increasing brand recognition, and securing more sales are all outcomes that can be hastened by increasing content engagement and reach through your Instagram marketing efforts.
When do you recommend posting to Instagram the most? The answer to this question, however, shifts slightly depending on factors such as the specific field in which you work and the day of the week. Still, there exists an ideal time of day for Instagram posts.
When do most Instagram users go online?
When most people are likely to be online and using Instagram is when:
Midday on a Wednesday
This coming Friday, between 10 and 11 a.m.
If there were a bad day to post to Instagram, what would it be?
Learning when Instagram users are least engaged is just as important as learning when they are most engaged. With this knowledge, you can avoid having your precious and valuable social media posts sit on the Internet without being seen by anyone. The worst day to post to Instagram is, without further ado,
The Entire Day on a Sunday Multiple studies have shown that the average person’s level of engagement is low throughout the entire day. This trend is likely due to people putting down their phones and tablets to focus on their loved ones. (Or sleeping)
When you should publish your Instagram content for maximum engagement?
You can get the most out of your Instagram strategy if you know when to post different types of content. Here, then, are the optimal times to post to Instagram, broken down by type of content.
When your Instagram followers are most likely to see your posts
When an Instagram post will have the most impact, it is:
Midday on a Wednesday
This coming Friday, between 10 and 11 a.m.
This is the most optimal time for uploading Instagram and IGTV videos.
On Mondays and Thursdays at 5 a.m., IG reels and IGTV videos perform best.
Optimal time for an Instagram Live broadcast
In general, Monday through Friday at noon and again between 7 and 9 p.m. are the best times to go live on Instagram.
When you should update your Instagram story
Monday through Friday between noon and 1 p.m., or later in the afternoon, is the sweet spot for Instagram Stories.
Method for determining Instagram’s prime posting time
Once you have a general idea of when your target audience is most active on Instagram, your target industry, and your location, you can strategically determine when to post. Methods are outlined below.
Learn the routines of your target market
First and foremost, knowing your audience’s browsing habits is essential to ensuring you post at the optimal times and publish content that truly resonates with your target users.
You can get a clear picture of when to publish posts while exploiting any gaps or weaknesses by conducting social listening and observing how specific segments of your audience interact with the content of your competitors.
Learn what kinds of content leading brands in your industry are sharing with the help of our easy-to-use competitor analysis toolkit and get the marketing edge you’ve been looking for.
Make use of a social media scheduler or calendar
Creating an Instagram posting calendar is another great way to ensure that your content is always published at the optimal time and that you don’t miss out on any valuable engagement opportunities.
Utilizing a social media scheduling tool to automate the distribution of your content will not only save you time, but will also allow you to reach the right Instagram users at the right time, even while you sleep.
Having a consistent aesthetic is another important aspect of your Instagram marketing strategy.
Utilize data analytics as a tool for performance evaluation
Last but not least, analysing your Instagram analytics is essential if you want to constantly fine-tune and improve your posting schedule and content creation.
Instagram’s built-in analytics will show you what works and what doesn’t, whether you’re looking at the performance of individual feed posts and Stories or entire campaigns that include Reels, Live broadcasts, and just about any other category of Instagram posts.
What’s the optimal frequency for Instagram updates?
Knowing how frequently to post content on Instagram is crucial for maintaining a steady flow of engagement, reach, and, ultimately, growth.
Depending on your account size or the number of people who follow you, you should publish content at the following rates, as determined by a study by Later:
Fewer than a thousand adherents: Approximately 14 times a week
In the range of one thousand to two hundred and fifty thousand fans: If you want to reach the most people, post between 14 and 20 times a week, and if you want to engage the most people, post once a week. If you’re only going to post once a week on Instagram, make it count.