TikTok has the potential to be a useful marketing instrument. The app facilitates the production of original, high-quality content in a short amount of time, which can then be shared with many people. As an added bonus, TikTok provides a novel approach to reaching young people, who can be elusive through more conventional means of advertising.
In spite of TikTok’s promising future, businesses should be aware of the platform’s specific difficulties and constraints. The app’s algorithm, for instance, gives a boost to amusing, engaging, and other forms of “viral content.” Therefore, businesses may need to try out various forms of content before they find what works best.
Okay, so where do you even begin?
Here are 8 Tried and True Methods that have been shown to increase your TikTok views.
How Do You Define A View On TikTok?
When a user watches a video on TikTok for at least three seconds, the algorithm considers that a view. No view is recorded for videos that are viewed for less than three seconds. But TikTok counts it as a view if a user watches a video more than once.
TikTok View Boosting Tips: How to Make Your Video More Appealing to Audiences
To better serve each user, TikTok employs a special algorithm called the For You Page (FYP). The FYP formula takes into account a number of variables, such as the nature of the content you’re posting, the level of engagement your account receives, and the frequency with which you update it.
To better fit the FYP algorithm, consider the following advice:
Follow the content of other users and interact with it. To increase your chances of being discovered by the FYP algorithm, you should like and comment on other people’s videos. Your account will be more visible on the For You pages of other users when you interact with the content they post.
Consistent updating is encouraged. Your chances of having your TikTok account highlighted on the For You page increase the more you use the app. If possible, upload fresh videos on a daily or weekly basis.
Make use of popular hashtags.
TikTok users’ content can be more widely exposed with the help of hashtags. To increase the chances of having your videos featured on the For You page, use trending hashtags.
Include appropriate search terms. Using appropriate keywords allows the FYP algorithm to better comprehend the content of your videos. If you want your videos to show up on the For You page, you should include searchable keywords in the titles and descriptions.
Produce Professional-Grade Movies
High-quality video is crucial on social media sites like TikTok. High-quality content is expected on the web and in social media platforms nowadays. If you want your videos to be seen on TikTok, they need to be of the highest possible quality.
High-quality videos on TikTok require a few elements to come together. Make sure to capture your footage in high definition (HD) or even 4K if at all possible. This will make your video crisp and clear when viewed in the app. When filming, make sure the lighting is appropriate. Unless you want your video to look blurry and low-quality, make sure to record in well-lit areas.
Making your TikTok videos more entertaining to watch is as simple as adding some background music or sound effects. As an added bonus, it can help you draw in viewers and keep them interested all through your video.
Using currently trendy music and sound effects, you can make videos that fit in with the content that is trending on TikTok.
It’s simple to edit in background music and other sounds to your videos. You can listen to music you’ve already uploaded or select from the library of sounds already included in the app.
Use Keywords in Your Captions
TikTok users can become more discoverable by using the app’s search feature, which can be aided by including keywords in their captions. Your videos will be exposed to more people when they appear in the search results for relevant terms.
For more exposure on TikTok’s For You page, try using relevant keywords in your captions. This is due to the fact that keywords are one of many criteria taken into account by the app’s algorithm when deciding which videos to highlight.
Get Specialized With Your Marketing Efforts
Concentrating on a specific subset of TikTok users allows you to build stronger bonds with them through more personalised content. Also, as opposed to trying to please everyone, you can instead cultivate a dedicated fan base of people who value your unique perspective. To sum up, real engagement is more likely if you target a specific demographic of users with your content and efforts.
Don’t Forget to Schedule Your Posts
Scheduling your posts in advance on TikTok can be useful for a few different reasons.
Scheduling your posts in advance allows you to post at peak times for maximum interaction and exposure. Timing your posts for peak user activity increases the likelihood of early engagement, which is valued by the TikTok algorithm and thus increases the post’s visibility.
Promote Your Content Elsewhere
Your reach can be expanded by promoting your TikTok videos on other social media sites. By doing so, you can expand your fan base and get more people interested in what you have to say. In addition, people will view you as more trustworthy when they see that you are active on more than one platform.