Do you use Instagram for advertising?
Need more potential customers?
You may get potential clients’ contact details without driving them away from Instagram by using lead ads.
You’ll learn everything you need to know about creating Instagram lead advertising right here.
Determine Your Goal for Generating Leads
Start generating leads from your advertising by launching a new campaign with Lead Generation as its goal.
Narrow Your Focus
You should next proceed to the ad set level to further specify your target demographic. Always employ a lookalike audience when working with already lead/customer data. You can develop a lookalike audience based on your existing client base if you upload that list.
Instead of leveraging leads from prior marketing efforts, which may include people who have yet to produce any actual value for your organisation, using your customer list as the source audience will provide you better results. Facebook has considerably more reliable data from customers who have made purchases rather than just expressed interest in your company.
If your client base is substantial enough, you can isolate high-value consumers (such as those who buy frequently or spend a lot) to utilise as a lookalike source. However, keep in mind that Facebook suggests targeting an audience of at least 1,000 people for optimal results.
Never waste impressions or advertising costs by include already-gathered leads in your target audience. Retargeting the same users over and over again might lead to negative feedback, which in turn will lower your relevance score and increase your CPMs.
You can now dynamically filter out leads by creating an audience of people on Facebook who have already opened and submitted a lead form. You’ll need to manually input information about all other leads to Facebook in order to exclude them.
Decide Where to Put Your Ad
Select Automatic Placements under the Placements heading, as this is the only choice that includes the Facebook news feed and Instagram. Ineligible Facebook placements include the audience network and all others.
Initially released just on mobile, Facebook’s lead advertisements have since expanded to desktop due to the company’s recognition that desktop advertisers suffer the same challenges as their mobile counterparts. Users are impatient, therefore any effort to streamline the procedure (by allowing users to submit their info with only a few taps) is to everyone’s advantage. If you choose mobile and desktop automatic placement, your advertising will appear on both devices.
Make an Offer
Leads, not clicks on links, should be the focus of your bidding. While a greater click-through rate from links is possible, the real goal here should be generating leads.
Select an Ad Format
You’re prepared to advance to the advertising rank now. The front end of the ad unit follows the same format as traditional advertising and affords the advertiser the same range of creative freedom.
Advertise the characteristics and uses for your product or service in a carousel format. Review and testimonial inclusion is also recommended. Facebook includes easy-to-use tools for generating a slideshow, which might be a more convenient and affordable alternative to video.
Make a Lead Generation Form
Now is the time to make a contact form! In this case, it’s more important to focus on quality than quantity.
Always use a context card to verify the quality of your leads. Users see the context card just before they’re asked to submit information after clicking an ad. In this section, you can tell potential customers why filling out the form is a good idea. This card can either have a paragraph or bullet point format.
The following is a case in which the major selling elements are communicated to potential leads using bullet points.
Ask only as many questions as necessary; in this instance, less is more. If a user has filled out their Facebook profile with their personal information, then the fields asking for their primary contact information, as well as some basic demographic and employment information, will be pre-filled. Users can now contribute this data with minimal effort.
Users may be hesitant to reveal too much personal information at this stage in the relationship, so only include fields that are absolutely necessary.
There’s room for up to three further questions, but we recommend conserving their use. Instead of asking free-form questions, try to limit responses to a few predetermined options. More sales will result from a more user-friendly approach.
Last but not least, the View Website button on the thank-you page can be used to direct customers to your website.
Facebook’s mobile ad inventory is growing rapidly, and the company wants to make it simpler for marketers to reach and engage customers. For instance, only recently, lead advertising on Instagram were introduced.
Make sure you follow up with your leads in a timely manner to maximise their potential. With a customer relationship management (CRM) system in place, you can synchronise your leads automatically, allowing you to respond to them as soon as possible, when they are at their most fruitful. When leads are manually downloaded, there is sometimes a significant delay between when the lead is received and when the prospect is contacted.