Social Media

What Is The Perfect Time To Post On TikTok?

While there’s never a bad time to watch a TikTok (the typical user watches 24 hours of material each month), finding the optimal time to upload can be tricky. Sharing videos at the right moments can greatly increase interaction, which is great news for content creators and company owners. Since you put in so much time and effort into your videos, it only makes sense to upload them when the most people will be online to see them. This manual will provide insight into best practises for posting on TikTok and will help you determine the optimal times to release content on the site based on a variety of factors.

When should I upload videos to TikTok for the best views?

As TikTok is still in its infancy, not as much research has been done on the ideal times to post there as there has been on older, more established social media platforms like Facebook and Instagram.

Only Influencer Marketing Hub has conducted extensive research into optimal posting times on TikTok. More than 100,000 posts were examined in 2021 for the best engagement rates.
When it comes to posting on TikTok, here are the best times to do it (in EST):

The following times have been found to have the highest levels of engagement with videos.

  • Timetable for Monday: 6:00 AM, 10:00 AM, 10:00 PM
  • Time on Tuesdays: 2:00 am, 4:00 am, 9:00 am
  • On Wednesday, you may see us at 7, 8, and 11 a.m.
  • Thursday hours: 9 a.m., 12 p.m., 7 p.m.
  • Three times on Friday morning, midday, and early evening
  • Weekends: 11am, 7pm, 8pm
  • At 7, 8, and 4 o’clock on Sundays

The data doesn’t show any discernible trend. Early morning and late night blogging tend to be successful on most days. You should probably schedule your content earlier than 9 am EST on Tuesday, the only day of the week that is recommended.

The significance of optimising your TikTok posting schedule

Ultimately, you utilise TikTok to increase the number of people who interact with your videos. TikToks are meant to be seen by your audience, whether you’re posting a behind-the-scenes video of your team, a TikTok describing the debut of a new product, or simply joining in on an amusing trend. Avoid wasting opportunities to interact with your audience and spread the word about your company by posting videos that nobody watches.

Choose the optimal timing for your TikTok uploads

There is a lot of contradictory evidence on the topic, which can make discussions on the best times to post on social media sound simplistic. Although the findings of the Influencer Marketing Hub study are instructive, they should be viewed more as guidelines than hard and fast laws.

Research alone has a few limitations that need to be considered. Since social media trends are always evolving, studies quickly become outdated, even after a short amount of time.

Reconcile with your devotees

In addition to providing timings, Influencer Marketing Hub also outlined two crucial inquiries for content producers:

Who is watching you?
Just when do they start to wake up?
Your community is special, and the optimal times to share TikToks with them may vary. Keep in mind that the TikTok community is truly international and that your fans could be located anywhere in the world. When figuring out when to post on TikTok, Influencer Marketing Hub suggests taking into account the time zone of your largest audience.

Try it out at various hours

Once you have determined a few potential publishing times based on your audience’s habits, you may test their efficacy. Experiment with posting your TikToks at different times of day to observe when they receive the most views.

You may also upgrade to TikTok Premium for access to in-depth analytics. Although monitoring your analytics is essential to realising TikTok’s full potential, it’s important not to let yourself become obsessed with the figures themselves.

Invent engaging video clips to share on TikTok

The emphasis of this book has been on planning, but the most important thing is the content itself. Although optimising your posting schedule might increase brand exposure, nothing is more important than providing your audience with high-quality content at all times. Overview
Some of your account’s most fundamental statistics are summarised in the Overview section. You may see the development of metrics like video views, followers, likes, comments, and shares, all over time. You may get even more specific about your video’s performance by clicking the “engagement” option here.


The examination in the content tab is far more in-depth than that in the overview tab. All of the important data for your TikToks may be broken down here. In addition to the usual metrics of popularity, such as the number of likes and comments receive, TikTok also displays information such as the average watch duration of each video and the proportion of viewers that watched the entire clip. The content tab only stores information for the past week.


With the information in this part, you can determine the optimal times to make posts by seeing where your audience is located, when they are most engaged, and how your follower count fluctuates over time. Find out when your followers are most active and post then. In this case, seeing what other content your followers engage with is also helpful.

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