Social Media

What Is The Best Time To Post On Social Media

The dilemma is whether or not to make a post.

Obviously you need to make a post, but when? Does social media have a prime posting time?

In a word, yes. There is an ideal time to publish to social media, but when that is will vary by field and target audience.

If you’re getting the impression that this is a lot to take in, you’re right. For optimal social media content creation, there is no one-size-fits-all solution.

We have some advice for you if you want to improve your performance on social media.

Most studies agree that people are most likely to interact with your social media posts on the following days and times.

When should you update your Instagram?

Instagram posts perform best between 10 and 11 AM and 2 and 3 PM.

If you want to get the most out of Instagram, you should schedule posts for when people are not at work. Users peruse the site in search of short, snackable pieces of content, such as photos, videos, Reels, and Stories, to enjoy in their spare time.

There’s more going on at lunchtime on Instagram than just people posting photos of their sandwiches. When people are taking a snack break, they are more likely to check their feeds for something light and easy to consume.

Likewise, Instagram posts published immediately after normal business hours see more interaction. Many people read their feeds on the way home from work or while relaxing on the couch at the end of the day. The best time to release content is when the vast majority of your audience members have completed their daily tasks.

Mornings during the weekdays, especially early ones, also seem to be effective. You might want to try posting at 5 AM, when most people are just waking up and checking their phones.

Second place: 2 a.m.

There is a large amount of late-night scrolling and relatively little competition from other brands.

Monday, Wednesday, Thursday, and Friday are ideal for sending out messages.

If you want your Instagram posts to get the most likes, comments, and shares, you should publish them on Thursday, which also seems to be the most popular day of the week overall. Yes, it stands to reason. Now that we’re almost to Friday, everyone’s looking for some stunning Instagram photos to tide them over until the weekend.

Strong engagement rates are typical every day of the week except Tuesday. However, avoid publishing on Sundays because you won’t receive as many responses.

When should you put up a LinkedIn update?

Posting on LinkedIn is most effective at 8 a.m., 12 p.m., and 5 p.m.

When it comes to clicks, shares, and comments on LinkedIn, those times before and after work, as well as during lunch, tend to be the most popular.

The algorithm is set up to favour posts that generate a lot of interest and discussion. The algorithm will give high-quality content a much longer lifespan than on other networks.

Second place: between 9 and 11 o’clock

Research shows that midday is a popular time for LinkedIn users to check their feeds and interact with posts. We have no doubt that this is all work-related and none of it is a ruse to avoid actual work…

Tuesdays, Wednesdays, and Thursdays are prime posting days.

The weekend is not a popular time for LinkedIn readers to log in, as opposed to the weekdays. On top of that, midweek posts tend to get more attention than those made on Mondays and Fridays.

It’s possible that by Friday, people are already fantasising about how much money they’ll make at the high-stakes poker tournament on Saturday.

Whatever the case may be, you should prioritise the middle of the week in your LinkedIn content strategy. The majority of online activity takes place on Tuesdays, with many users clicking and sharing content.

How committed are you to becoming a LinkedIn expert? If you want to know how the LinkedIn algorithm operates, here’s a good read to help you out.

Learn the optimal posting times with these 3 guidelines.

Learn who you’re talking to.
When prioritising time zones, how do you choose which ones to prioritise? If you have a dedicated fan base, how do you know that these specific times and days will be the most effective?

Because, after all, there is no silver bullet for making sure the right people see your updates.

The truth is, though, that you must first know who you’re talking to.

Remember that the types of people who follow you on social media might differ depending on the platform. Consider that the people who see your posts on Facebook and LinkedIn are likely to be very different.

As a result, you should regularly check in with analytics tools to track the demographics and online habits of your ideal customer.

Keep in mind the time zone

If you want to reach people in different time zones, when is the best time to make your post? Reaching users during their most active time periods can be accomplished by scheduling posts for times that span two or more time zones.

You can schedule a post for 4 pm EST to reach consumers in all four time zones at once (EST, CST, MST, PST). At 3 p.m. CST, 2 p.m. MST, and 1 p.m. PST, it will be distributed to the feeds of your target audience at the optimum posting times.

Alternative methods include making ads that only appear in certain locations during certain times of day.

Third, plan ahead when posting

Once you know how your target demographic usually spends their time online, you can tailor your posting schedule to reach audience at the most optimal times.

Okay, that’s all there is to it.
It’s time to find your brand’s optimal posting window.

It’s important to verify your hypotheses and observe the efficacy of your posts for a while before drawing final conclusions.

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