According To The Study, Consumer Loyalty Increases When Businesses Are Open And Honest On Social Media.

Businesses have a higher transparency bar than politicians, friends, and even consumers themselves. Sprout Social released a survey claiming that the majority of customers are seeking more openness from brands. A poll of 1,000 customers in the United States revealed that 86% believe it is more essential than ever for firms to be transparent in …

Instagram Marketing Vs. Facebook: Is It Time To Change Tactics?

The key to successful social media brand promotion nowadays is to allocate your time and resources wisely. Facebook, without a doubt, has been the most successful social networking platform to date. Is it time, though, to reconsider Facebook Advertising in light of Instagram’s growing popularity? Nonetheless, Instagram is rapidly overtaking the once-dominant social media platform …

With Today’s Changes, Instagram Has Added A New Layer Of Security.

Instagram has released a new security upgrade, following up on September’s enhancements to profile security. Instagram’s mission is to provide a “safe space for expression.” They’re releasing some new safety measures today. Instagram’s New Comment Moderation Options for Added Security Instagram’s primary method of interaction is through comments. While most feedback is constructive, some commenters …

The Instagram Marketing Playbook

Instagram’s potential as an e-commerce platform for driving sales is enormous. Here’s a guide to making money on Instagram through advertising and sales.Instagram is now much more than a photo-sharing app. Although Instagram was originally designed for sharing photographs, the advent of video features such as IGTV and Reels has greatly expanded the platform’s potential …