One of the most effective ways to make accessible and interesting videos on TikTok is to include text overlays.
This post will show you how to use the TikTok text editor, explain the value of including on-screen text in your videos, and give you some tips for getting started.
Ready? Go, then!
Tips for Adding Text in the TikTok Editor
TikTok’s text editor is intuitive and easy to use. Video views and likes on TikTok can increase dramatically once you start including subtitles.
- First, tap the “+” button at the bottom of your feed to start a new TikTok to which you can add text. Create a new video, edit an existing one, or transfer a file from your device’s gallery.
Second, you’ll need to edit and trim your video. When you’re finished, click the “Next” button. - Third, select “Text” from the menu on the far left.
Four, tap out some text on the monitor.
Fifth, adjust the font, size, and placement of the text by pinching and dragging the text on the display.
- Adjusting the time your text stays on screen is a crucial feature of the TikTok text editor. One effective method of utilising on-screen text in storytelling is through the use of variable text durations.
- To make your text appear or disappear at specific times, just drag the slider. It may take some practise to get the timing of your text just right, especially if you want it to flow with the music.
- Seventh, press the play button next to the editing bar to see a preview of your work.
Afterward, click the checkbox to the right of the screen to finalise your video for upload.
Fonts and Colors for the TikTok Editor
You can customise the text editor with a variety of fonts and colours.
Tap the font and colour options at the bottom of the screen to make the necessary adjustments. Tap the lines to experiment with text alignment, just like on Instagram.
Select “Done” in the upper-right hand corner when you are satisfied with the appearance.
By tapping the “A” on the left side of the screen, you can make your text stand out with the highlight.
There are three pluses to adding text to your TikTok videos.
Including text in your TikToks is crucial for a variety of reasons. We’ve broken down three advantages of this tool to help you see how it can improve your content.
One: We Must Be Accepting Of Everyone
One way to make your TikTok videos more welcoming is to include text. The addition of captions to TikTok videos benefits users in more ways than one, including those who may not have the sound on or who may have trouble hearing.
There needs to be more effort put into making the digital world accessible to people with disabilities, such as those with sight or hearing impairments.
Using this method, you can easily make your TikTok profile more welcoming and accessible to people of all backgrounds.
Second, the art of storytelling
You can tell a story by adding text and adjusting the duration of various effects. Many viewers watch videos on TikTok without audio, so including captions is a great way to grab user attention.
Confused about what to do? Heed the counsel of TikTok guru and LaterCon speaker Sawyer Hartman.
At first, I’ll use the text to introduce a problem or draw the reader in. Concerns and worries are usually the first thing I address with a new client. Then I go through each step of the problem and figure it out,” Sawyer says.
The text overlaying your video should always serve a narrative purpose.
Ask yourself, “If your ideal customer is sitting there, sound off, watching your video, what words can you put on the screen and what story can you tell to get them to turn the sound on?”
Gaining More Attention and Participation
Capturing attention and encouraging viewers to watch the entire video can be accomplished with well-placed text. Text that provides background information or leaves something to the imagination will pique your readers’ interest.
The thumbnails of all your videos will be displayed on your profile page. If they know what they’re getting into, they might be more inclined to watch the video.
A second method of using text to get people interested is to tease them into watching the whole video by promising them something exciting at the end.
When your content does well on TikTok, you may see it featured on the For You page if enough people watch it all the way through and come back to watch more of it.
See how it goes over with your target demographic by giving it a try. Check your TikTok analytics if you are unsure of the success of your narrated videos. Compare your performance in TikToks with and without text to see if there are any commonalities.
Having mastered the ins and outs of TikTok’s text editor, you can now incorporate text into your videos with confidence.